Lapho uqala ukuzwa mayelana nokuthi "TOWARDS", kungase kube igama elilodwa kuphela.Nokho-ke kuzoba isimo esisha empilweni kusukela manje kuqhubeke.
Isekela ubuchwepheshe base-italy, ukuphathwa okuthuthukile kwamazwe ngamazwe, ukukhiqiza kanye nenkundla yesevisi, OKUQHUBEKA kusungulwe uchungechunge olugcwele, kusukela kumkhiqizo we-R&D, ukukhiqiza, ukuthengisa, ukufakwa, ukugcinwa nokugcinwa kwesimanje kwekheshi nezitezi ezizihambelayo.Ukukuqondisa empilweni engcono!
I-"Towards Elevator, Towards Better Life" kuwumsebenzi wethu.Lokhu ngeke kubonakale kuphela ngabasebenzi abenza amakheshi noma onjiniyela abawaklamayo, kodwa nabagibeli abagibele ngawo.
Izinjongo ezigxile kubuchwepheshe yilokho esikugcizelelayo kumakheshi ethu nezitebhisi ezizihambelayo.Ukuphepha, ukuvikelwa, ukunethezeka yilokho esikucabangelayo.Ukuhlola izingxenye ngaphambi kwe-usgae yilokho esikwenzayo.
I-Towards Elevator isiba ngomunye wabahlinzeki bekheshi abahamba phambili nezitebhisi ezizihambelayo emhlabeni wonke.Siyakwamukela ukusijoyina!
Sibheke ku-Elevator, Sibheke Empilweni Engcono!